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Palamedes PR has secured worldwide coverage for The Active Honey Company, and continues to do so. We were tasked with the promotion of Chilean Rainforest Honey and used a variety of methods to do so. We produced publication-ready news stories that were picked up internationally, and created eye-catching press releases that secured placements in a string of magazines. The launch PR was so successful that Chilean Rainforest Honey is now one of the UK's leading honey brands, and is used by a string of celebrities including the GB Olympic Canoe Team. The campaign had a minimum publicity value of £250,000.
"The Active Honey Company invested a significant amount in another PR agency, without any success whatsoever. We were, you might say, sceptical about using another agency but trusted Palamedes PR because of the company's performance. Palamedes PR told us categorically that it would thrust our brand into the global media – and it delivered on its promise." Jamie Christie, Managing Director