Frequently Asked Questions

What is public relations and who needs the service?

Public relations, or PR, includes all the things you can do to get the attention of your target audience, to tell it who you are and why your products or services are worthy of its attention. A good PR campaign will boost awareness of your products or services and, ultimately, lead to increased sales. This means anyone who has a service or product on offer needs to put a PR plan in place. This includes business of all sizes, from start-up companies and sole traders to multinational organisations.


Isn't advertising more effective than a press release or PR service?

There's no question that good advertising bears fruit. But the process of designing and producing an advert is no simple matter. What's more, placing it in newspapers and magazines – or on TV – can cost tens of thousands of pounds. That's where publicity comes in. A good press release, story or publicity 'stunt' will generate coveted column inches without the hassle (or spiraling costs) of an advertising campaign.


I run a successful business already. Why shouldn't I hire my own in-house publicist or communications director?

Depending on the size of your business, hiring an in-house expert can be an efficient use of your PR budget. But if you can't afford to hire the best, you'll be left with a staffer with little experience or contacts. Outside PR firms are also more objective and can inject new energy into existing campaigns.


I've never worked with the press before. Will I receive media coaching?

Palamedes PR understands that speaking directly to the media can be a daunting experience. For that reason, we act as a 'buffer' between you and the TV, radio, or printed publication. We'll also help you polish your interview skills, and provide tips about side-stepping difficult questions.


Where will my press release be distributed?

Palamedes PR distributes all national press copy through SWNS, Britain's largest independent press agency. SWNS use a newswire that all national newspapers subscribe to. Regional, broadcast, online and specialist media will be contacted directly in order to maximise your coverage.


I've tried publicity in the past, but my story has fizzled out after a few days. How can I stop this happening again and keep my story in the media spotlight?

Keeping a product or service in the media glare can be a difficult – and very expensive – task. But it needn't be. We can help you find that timely and newsworthy 'angle' again and again to make sure your story stays at the forefront of peoples' minds.


How much does your press release and PR packages cost?

Our services start from as little as £395. A full list of pricing and details can be found here.


How do I submit the details of my service or product?

Simply follow the link here. You can contact us by phone or email 24/7.

How will I know if my product or service is newsworthy?

Our writers are experts at finding that newsworthy 'angle' to make the media sit up and take notice.

How long will the writing process take?

We will endeavour to write your copy within seven working days before sending it back to you for final approval.

Can I make any changes to the press release?

Of course. In the unlikely event that you're unhappy about any aspect of the draft, simply let us know and we'll make the necessary changes free-of-charge.


Can you guarantee that the media will contact me and/or pick up my story?

No. We'll do everything possible to give your service or product a timely and newsworthy angle. And we'll pass it to the most applicable publication or journalist. But there is always the possibility that your story is not used.


I already have a press release. Can you still help?

We'd be happy to cast our eye over your press release and give you our feedback. If we think it needs changing, we'll let you know. We won't charge you for this service and there's no obligation.


What other services do you offer in addition to press releases?

We provide an extensive list of PR services to cater for every type and size of business. This includes web design, copywriting, script editing and TV pitches. Check out the full list here (link to Services page) or contact us (link) to discuss more specific needs.

I already use a PR firm but am looking to change. Can you help?

Absolutely. The quality of our service means lots of people come to us when other PR firms fail to deliver.

Can I advertise my product or service on PalamedesPR.com?

No. We believe that advertising clients' products or services is a serious conflict of interest. Beware those PR firms that do!


I'm still not sure. Do you have a helpline?

If you're still unsure whether you need a PR service, feel free to contact us for a no-obligation chat. We're here to help and will happily point you in the right direction if you choose to go elsewhere.